On February 29, 2012, Brown tweeted "I hope this album will inspire all my fans to live life to the fullest". Producer Damon Thomas, the other half of the duo, added "The only way I can describe Chris and what he's doin' with this record that he's making is that he's this generation's Michael ". Vocally, he sounds amazing he's really, really coming into his own as a singer, as you'll hear in the song "Free Run" we did together". He's really being innovative with some of the music, taking pieces of other genres and integrating them into pop and R&B, which I think is really cool. In an interview with MTV News, producer Harvey Mason, Jr., half of production duo the Underdogs, who co-produced "Turn Up the Music", spoke more about the album, saying "The Fortune record is F.A.M.E to the next level. In addition to recording, it was revealed in January 2012 that Brown was in the studio working on the album with Asher Roth, Nas, Wiz Khalifa, will.i.am, and Kid Sister. He also said that musically he wanted to create "a videogame-inspired, futuristic and electronic atmosphere" through "different textures", showcasing his R&B roots, along with hip-hop and pop flavors. Brown later told MTV in June 2012 that with the album he wanted to "give different textures, expressing mostly fun and sex appeal, but also giving pieces of maturity at the same time, transitioning from the positivity of F.A.M.E. However, the tweet was later removed, suggesting that Brown gave away too much details about Fortune, and its working continued for some months. The tweet was soon followed up by another from Brown, with him tweeting: "Dub step records on my album sounding crazy!!!!". On January 7, 2012, Brown tweeted that there were only two weeks left of recording sessions for the album: "Last two weeks of me finishing Fortune! I'm excited for all the fans to hear my real music". Later in September 2011, producer David Banner explained that the idea of the album was to create mostly material that reflected a more club-oriented style that would "change the way people look at R&B". Work for Fortune began in mid-2011, with Kevin McCall revealing that he had been collaborating "heavily" with Brown for an upcoming album.
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